Bloody Roar: Primal Fury is the latest in an ingenious series of tournament fighting games. Similar to DOA and other games in this genre, BRPF has a twist - its fighters are able to morph into hyper-strong beast forms that have a completely different set of moves than their human counterparts. These fight styles produce stunning matches with spectacular special moves. These transforming fighters were spawned when a sinister corporation subjected humans to experiments in order to create a new breed of warriors that combine human and animal traits. Now the warriors are out to discover the evil secrets of the corporation, and hopefully, save the world.